The MTZip blog
Notes on marketing systems for local businesses.
How websites, automations, and evergreen content work together for local businesses across the GTA.
AI agents for marketing: where they fit in a local business
Where an AI agent belongs in your marketing, where a plain rule does the job better, and the checks that keep it from promising what you can't deliver.
Read the post →Marketing system vs campaign: how to tell which one you run
How to tell a campaign from a marketing system, what goes inside one, and how to turn the push you repeat every season into something that runs.
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